How we helped an Australian startup by creating Animated Explainer Video
It was a Friday early morning when I got a message from some James Smith from Australia asking if I could help him with animated explainer video for an app. We at Contenteams created a lot of videos for mobile and web apps in different styles. So it was important for us to understand his objective of creating this video, target audience and other business detail before suggesting him a style. A video call was scheduled and James explained that he is creating an app for supplier management in Australian market and his target audience is restaurant or café owners and managers. We discussed other detail and finally decided that we will go for an animated explainer video with 2D characters and motion graphics. We also decided to follow a storyline and create a buyer persona to evolve the story. In Contenteams, we always try to understand clients’ business ethos and try to create visuals according to his business environment. We started researching about a typical restaurant sce...